International Presence

Afaa achieved extraordinary success and growth in its home country before embarking on a strategy of international expansion. It is important to understand cultural differences in the way people and in addition to understanding the market, economy and laws of various regions around the world. Afaa has a significant presence in UAE, China and Indonesia and now venturing in to African Continent market soon. Considering the projected growth with global aspirations need to have a strong and sustainable competitive advantage (e.g. quality product, operations, marketing and brand name reputation) in addition to a clear internationalization plan.